The Story: We are made up of individuals from all over the globe, with the same guiding principles and very different backgrounds, experiences, expertise and ideas. Here, scientists and technologists connect with designers and the next generation of creative minds, to create functional, sustainable products. And we believe they should be beautiful. No matter if they are made from next generation bio materials or recycled fibers. We design products for living in, for any situation and for basic needs. Woven with smart technology, made with as many sustainable and recyclable elements as possible. It’s not 100% natural. Yet. But we’re working on it.
We partner with the world’s leading research institutions, laboratories and scientists to bring to life the latest problem-solving innovations in materials science through our products. We pioneer breakthrough vegan technologies like wild flower down, use bio-based fibers like seaweed yarn, as well as materials made from recycled plastic and garment waste.
The natural fibre we use is derived from saltwater seaweed. It grows abundantly in a natural ocean habitat, avoiding the use of land, water and pesticides in traditional farming. The fibre created is lightweight and absorbs moisture faster than cotton and retains some of its active algae nutrients. At the end of the garment’s life, it biodegrades seamlessly.